'HeyBert!' was created out of pure frustration, as every purchase I made for my pooch was either too long or too tight and nothing every fit quite right. So in 2020 I dusted off my sewing machine and experimented with tie-dye to create a special t-shirt for my dog Bert, and the rest is history! I've now expanded range now includes silky pet shirts, water resistant fleeces and on trend denim jackets - which have been featured on 'This Morning' and my collection is stocked in 28 independent dog boutiques across the UK, Australia and America! Our philosophy is simple – Dogs are individuals and deserve to look as good as they feel. 🐶